Brand Nomenclature and Naming

Name: Name Creation

Purpose:  Creation of the brand name, nomenclature and overall brand architecture.

Intended Results:  A name that is proprietary, memorable and that creates the first impression or customer experience for the brand.

Structure:  We typically generate between thirty and fifty name alternatives.  Each name idea is set in a visual context and includes a sentence or two of text to help communicate a brand story associated with the name.  These alternatives are typically reviewed with a client leadership team or brand task force, culled down and then can be evaluated in a qualitative research setting.