Name: Context Analysis Presentation

Purpose:  The Context Analysis Presentation is the destination for all branding engagements.  This is the final presentation that skims the surface of all prior presentations for the most salient findings that will impact recommended brand strategy.

Intended Results:  This presentation organizes all information into one cohesive document using the “triangulation” methodology.  In other words, it locates the brand and recommends specific, directional strategies.  The presentation identifies top-line strategies for the development of a detailed marketing communications plan including and especially, the branding strategy.

Structure:  This is a deck presentation organized by the “3-Cs” with findings and implications for each area.  A final summary statement and set of conclusions leads to a set of strategic imperatives and a recommended branding strategy.