In-House Marketing: Your Personal Sherpa

Don’t make the climb alone. Bring your own Personal Sherpa!

Does your business need additional marketing support, but you don’t feel like you’re ready for a full or even part time employee? Let us bridge the gap for you. We will serve as your in-house, interim marketing department; helping with various projects, questions or issues that come up. We recommend this support to clients with limited experience in marketing, mainly because as clients become acquainted with marketing activities, more and more ideas or questions arise. This support allows those issues to be addressed immediately, without the constant need for a new agreement or change of scope developed.

With this service, Sherpa Marketing assigns a personal Sherpa to your business that is available for the number of hours you determine per week. These services require a minimum of 5 hours per week with a 3-month commitment in order for our Sherpa to effectively learn your business, your team and apply their skills to impact the bottom line.

Your Personal Sherpa™

Name: Your Personal Sherpa™

Purpose: This is for clients who have a need for marketing / project management support on a variety of programs and want to have someone focus more holistically on their business. This engagement can be set for a few months or more.

Intended Results:With this program you can anticipate having a “go to” person whom can provide sound advice, input and ideas on a regular basis for your marketing and sales related needs. This gives you added confidence of an expert on your team as well as an immediate person you can call on for that support to keep your business moving forward.

Structure: The activities, timeline and deliverables involved vary by client engagement depending upon how you would like to work with us based on the number of hours per week, the length of the engagement and how you like to interact (regular conference calls, emails, status reports, a combination of these things, etc.). The bottom line is that this program provides you with your own personal Sherpa for on-going participation and support in things such as:

• Conference calls and meetings related to your business at a high level, so a “marketing ear” is always present to provide input and knowledge of marketing and communications goals. We can then provide ideas on how marketing can support it;
• Review of upcoming marketing programs to evaluate their effectiveness and value to your business;
• Proactively bringing to you ideas, articles, suggestions, which could enhance your business, make you aware of a competitor’s activities or bring a new idea to your sales or marketing programs;
• Input on any / all marketing and project management related activities;
• On-going, day-to-day support of your business from a marketing perspective.

This is not a fully inclusive list it does provide some example of the types of projects executed for Sherpa Marketing clients. This type of “open availability” support allows us to talk about ideas, define objectives, create processes to complete work and Anticipate outcomes from a variety of projects.

Deliverable: Monthly Excel spreadsheet logging hours spent in 15-minute increments of time noting date, time spent and activity completed. Additionally, your Sherpa will provide a weekly Word document activity tracker of the projects we are working on, along with status and next steps.

If you see something that resonates with you Contact Us! We can get started with helping to make your marketing more effective. Read some of our Case Studies to see the success we’ve experienced with other clients.