Meeting, Trade Show & Event Management

The date is set. The location is defined. Your presence is exceptional!

Events can either fall short of expectations or be unique and compelling – it’s all in the details. Big or small, internal or external, trade show or appreciation party – we’ve seen, experienced and done them all! Our focus with events is not only to ensure they meet the defined objectives, but to provide a memorable and engaging experience that stays with the participant long after they have left. Just as a Sherpa is trained to do, we do the “heavy lifting” while you enjoy the accolades of a memorable event.

The Scene at the Summit™

Name: The Scene at the Summit™

Purpose: Deliver an experience that leaves your attendees with a clear understanding of your product or service’s brand and what you are all about, packaged in a unique, memorable experience.

Intended Results: You can expect flawless execution with a positive contribution to your brand image, cultivation of business prospects, and a project that is on time and on budget.

Structure: Similar to all of our programs, we start out by defining the details and gaining team agreement on purpose, objectives and all the strategies and tactics related to the projects outcome. This is a must for all programs. We then create a “back-end” timeline of the event, including what needs to be done by what deadline. Event dates don’t change. You can’t move a trade show date just because you’re not ready, so timelines are critical for these programs.

Decide	Determine	Do	Done
Goals? Objectives? Is there a Need? Anticipated ROI? Management Support? Enough Time? Budget? Resources? Desire? Products / Services to Promote? Appropriate Staff?	Event Timelines Theme / Focus Attendees, Guests Speakers, Entertainment Marketing / Advertising Registration / Fees Facilities / Catering Hotel / Accommodations Teams & Assignments Suppliers / Partners Legal, Insurance, Permits Fundraising	Check-In, Badges Displays, Graphics, Signage Attendee Arrival and Welcome Kick Off Party / Packet Hospitality Contingency Planning Photography Awards / Honorees Transportation On Site Security, Medical	Attendee Evaluation Budget Reconcile Post-Event Debrief ROI Evaluation Best Practices Team Thank You’s Wrap Up Meeting Management Recap Begin Planning Next Event!