Social Media Optimization

Marketing with quantifiable ROI in the most revenue-generating medium today!

You can’t read an article, listen to a story on the radio or talk to a colleague without at least once a day hearing a reference to social media and how it is impacting business.  Note the word “impacting” – it could be in a positive way – or unfortunately in some cases, and more and more often, in a negative way.  Today, consumers have tremendous control over a company’s brand – a few “Tweets” or a blog post or two that are not monitored and properly managed and you could be sitting on a PR crisis in a matter of days or even hours!

Social media is critical to a business’ success in today’s business environment.  And it’s more than just putting up a Facebook or LinkedIn profile pages or doing a few “Tweets” every now and then.  We are talking about reputation management.  This is important and significant to your business.  You must approach your social media activities with the same level of strategy consideration as you do all the other media elements in your communications mix.  Our proprietary process Sherpa Social Media Optimization Advantage™ will ensure that your presence online is one that is well planned and positions you for success.Sherpa Marketing, LLC offers a variety of services in the social media space to meet your specific business needs, including:

• Social Media Strategic Marketing Plan
• Social Media Profile / Pages Set Up
• Sherpa Marketing Conversation Tracking Tool™ Service
• Reputation and Response Management
• Measurement Reporting
• Training, Preparation & Implementation Plan