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Social Media: Measurement Reporting
Oftentimes you’ll hear marketers say “Oh you can’t really measure the impact of X marketing program on your business.” With social media you can certainly measure the impact of it on your business on many levels including:
- Sales and traffic driven by social media outreach
- Sales funnels
- Number of positive mentions
- Issues solved through social media outreach
- Share of voice in user-generated content
- Sentiment of conversations
- Tag cloud shifts in user-generated content
Effective marketing plans can and should be measured and social media provides a tremendous opportunity for making a direct translation between dollars spent and impact on your business.
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