Social Media: Measurement Reporting

Name: Measurement Reporting

Purpose:  Identify the return on investment your marketing dollars spent in social media and how it’s impacting your business.

Intended Results: Complete ROI analysis and data aggregation including elements such as sales funnel, site traffic and engagement, issues solved, etc.  Documentation includes charts such as:

• Sentiment (as percentages by positive, neutral, negative)
• Tag clouds
• Comparative topic monitor
• Key influencers
• “Where” conversations are taking place (blogs, forums, micro-blogs, etc.)

Structure: Word document detailing sentiments, comparative topic monitor, top influencers, conversation summary, etc. provided on a monthly basis with weekly reporting detail.

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