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Social Media – Social Media Strategic Marketing Plan
Only a social media program with a defined strategic plan will be successful. Sure others may be successful for a while but the social media environment is based on connecting and building relationships with your customers. Like any relationship, lasting ones are established overnight. They require ongoing attention and care. A long-term program needs a strategic plan in order to ensure it meets your business needs as well as those of your target audience. We start with the basics – objectives and goals, then define your target audience, how and where they are engaging in the space (believe it or not Facebook and Twitter may NOT be the right social media outlets for you) and how to most effectively build a relationship with them.
