Social Media Strategic Marketing Plan

Name: Social Media Strategic Marketing Plan

Purpose:  Design and develop a social media strategic marketing plan to drive your business objectives forward.  This plan includes details of where and how to engage in the medium.

Intended Results:  The results will vary based on your program goals but we will ensure that your social media programs will be measured and will provide a positive ROI.  The measurements we use include:

• ROI analysis
• Data aggregation
• Effort optimization

Structure:  The “Plan” portion of the “Sherpa Social Media Optimization” process uses the first two phases (Objectives and Strategy) of the four phase plan noted below…while all the time “Listening” to what your customers, competitors and industry influencers are saying.

In the Objectives phase we will determine your:

• Goals and objectives
• Develop your social media map which includes keywords, target market profiling, post, author and site impact analysis, share of voice, competitive landscape and more; and
• Identify customer habits, motivators and influence

And in the Strategy phase we will determine your:

• Online voice
• Social media channel leverage strategy
• Content plan and implementation program