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Social Media – Training, Preparation and Implementation Plan
Engaging in the social media environment on a day-in and day-out basis by your customer service team is a program which requires thought and most importantly a process. Again, similar to some of the other steps in a social media program…if you are spending the time and money to develop a strategic plan you should also do so for the “last three feet.” This is actually the most important stage because responding to and engaging in social media conversations – to impact your business – is the whole reason you dove into the space to begin with. Arming your team with the process for when and most importantly how they will respond is crucial.
